How I Would Market for a Forex Trading Company
Here is my video overview:
This week I learned how to design ads using Canva. I created ads for a Forex signal and education company called FU Signals. Canva is especially useful when you are creating posts or ads on Instagram and Facebook. It took me some time to learn, but I eventually figured it out through trial and error.
My approach with Target Marketing
With a new business, the goal is to identify your target market. I determined that for FU Signals, the target market would entail the following:
- Interest in Forex and trading
- People who live in the UK and Ireland.
There are three main reasons I would reach out to people in those countries:
- Forex trading is popular.
- That is where the business is located.
- Their time zone lines up perfectly with the London session.
The London session is when the Forex Market is the most active, and for people in the UK and Ireland, it starts around 9–10 am. Whereas in the US, it begins right after midnight, and it goes for about 8 hours. Not exactly the most convenient time for people in the US.
AD #1 Flyer Possessing the Main Features and Benefits
In the first ad, the goal is to communicate the main features and benefits for the user of FU Signals forex education and signals in a simplified and straight to the point manner. And included above in quotations is the caption I’d add to it:
Earn while you learn right from your phone!
Proven results,
complete step by step smart-money trading course,
and only high-quality trading signals.
Get started today!
As you can see, the main benefits and features are on the picture itself, along with the call to action of visiting the website.
AD #2 PAS Formula
With this ad, I’m looking to give attention to a pain point for those who are trading forex but losing with their trades. I aim to use the PAS formula. PAS is an acronym for Problem Agitation Solution.
The problem is that institutional money manipulates the market to make money off of retail traders. The agitation is that you have a high probability of losing money when you’re speculating your money in the Forex market. Many conventional retail trading setups with support and resistance, various patterns, and technical indicators that people use tend to get stopped out by smart money. The solution is to recognize how smart money manipulates the market and follow their lead with your trading positions.
Are you frustrated by losing trades?
If so, chances are you are one of the 90% of traders who lose because of market manipulation.
Here at FU signals, we will teach you how to position yourself WITH the banks, not AGAINST them.
- Learn to trade Smart money concepts
- With our step by step complete course
- Receive daily high probability signals
- Weekly Zoom calls
- Traders Discussion Group
- Access to recorded lessons
Summary
Creating ads with Canva was good exposure to the process of designing them. That is something I will build on as I continue to create ads.
Being familiar with FU Signals and their community gives me the awareness of what type of people have the most demand for the service. I capitalized on that knowledge with the audience I targeted through Facebook and created ads to grab their attention.
