How I Created an email sequence for My Personal Training
I have a love for health and fitness, and I have a certification for personal training from NASM. I wrote up a mock email sequence using https://www.activecampaign.com/ to send to those who subscribed to my email to download a free guide to using supplements that aid with muscle building and recovery. I also created a Mockup Logo using https://www.canva.com/, and on it, you will see KR Fitness, short for Kevin Rasmussen Fitness.
With the email subscription aside from the free guide, I am giving actionable tips and advice for improving your results in the gym with every email I send. This way, I can establish myself as an expert in the field to those who follow. My call to action (CTA) is the links and buttons I have throughout my emails for people to purchase a plan from me or schedule a call throughout the emails.
I would promote my guide on social media and on my website to get leads. Here is a sample email sequence I’ve built:
Email #1 Here is your supplement guide!
EMAIL #2 The most important thing to focus on to get lean!
Don’t overthink your diet!
If you are like many people I work with, you are looking to achieve a healthy weight. In that case, you might be unnecessarily overwhelmed by many of the conventional advice put out by the media and other people. With that comes the following misconceptions and fads for achieving a healthy weight:
- Keto diet is best
- Must have a perfect ratio of macros (fats, protein, and carbs)
- You always need to keep track of everything you eat.
- Do intermittent fasting
I can say first hand that I have experienced weight loss and muscle gain without applying any of these tips.
When it comes to losing weight, all it boils down to is expending more energy than you consume. Get a general idea of how much energy you put out using a TDEE calculator, and your goal will be to consume fewer calories than the calculated number. What is most important is keeping track of the calories.
Your fats, carbs, and protein come secondary. However, you do want adequate amounts of each. You ideally want to be on the upper end for protein consumption since that takes the most energy for your body to digest and has the most significant satiety effect of all the macros, meaning it helps you stay full. Not to mention it will help you preserve muscle tissue, so that doesn’t become part of your weight loss.
And finally, this is best achieved by eating whole foods with lower caloric density so that you can eat a higher quantity of food while still being in a caloric deficit.
If you want personally tailored meal plans and exercise plans to achieve your fitness goals, you can message me or click here.
Kevin Rasmussen NASM CPT, CNC
kevin.joseph.rasmussen@gmail.com
Email #3 Two Things You Must Know About Building Muscle!
Muscle building fads and myths!
I want to give you some tips to structure your workouts and throw away some misconceptions. This is what I see many people getting wrong.
- Using the “Bro” split for optimal muscle gains.
A bro split is where you work out each part of your body once a week. This is a trendy routine for many who go to the gym. It is far from being the most effective workout split. An example goes like this:
Monday: Chest day
Tuesday: Leg Day
Wednesday: Back day
Thursday: Biceps
Friday: Shoulders
Saturday: Triceps
Sunday: Rest
The problem with this split is that you are only training each muscle once a week. Instead, you want to work each muscle Two times per week, giving each muscle twice the opportunity to grow and still have adequate recovery time. There are several ways to achieve this. I use the push/pull/leg split 2x per week for myself. If you want personally advised planning for your training with your goals and time commitment in mind, Click here.
2. Eating an extra 300–500+ calories will help you to put on extra muscle.
The fact is there is no difference with muscle gain, whether you are at an extra 1000 calories per day or just eat as many calories as you burn to be at breakeven. The excess calories are just wasted and go to fat. Have enough calories but not extra.
Your results will largely depend on the training you execute and your body adapting to the specific stress you place on it.
Make sure you have enough protein and water. For protein, you ideally want 0.8–1.2 grams of protein per pound of body weight. These are the elements to ensure you put on muscle instead of adding extra calories.
If you want personalized meals and training plans to help you reach your goals, click below to schedule a personal assessment and consultation.
Get Personalized Planning and Training!
SUMMARY
From doing this project I learned:
- How to set up Email templates.
- How to set up email automations.
- How to create my own logo on Canva.
- The benefits of the tools offered by active campaign.
